What Does a Technical SEO Specialist Do?

When most people think about SEO, they picture keywords, content, and backlinks. But there’s another side to SEO that plays a big role in how well a website ranks on search engines—technical SEO. And the person who makes sure everything works behind the scenes? That’s a technical SEO specialist.

This blog will help you understand what technical SEO is, why it’s important, how to do it, and how to choose the right technical SEO agency or technical SEO company. We'll also explain how a  technical SEO audit service  can help you find problems before they hurt your rankings.

What Is Technical SEO?

Technical SEO is the process of improving the parts of a website that help search engines crawl, index, and understand it better. It’s not about the words on your page—it’s about how your website is built and how fast and safe it is.

This includes things like:

• Fixing broken links
• Making sure the site loads fast
• Making it mobile-friendly
• Creating a good URL structure
• Adding secure connections (HTTPS)
• Creating a sitemap for search engines

A  technical SEO specialist  checks all these things and fixes any problems that might stop a search engine from fully reading your site.

Why Is Technical SEO Important?

If your website has great content but technical problems, it may still rank poorly on Google. Search engines can’t rank what they can’t find or read. That’s where technical SEO comes in.

Here’s what happens when technical SEO is done right:

• Search engines can crawl your site easily.
• Pages load faster, keeping visitors happy.
• Mobile users get a better experience, which is important since most traffic now comes from phones.
• Your website is secure, which helps with trust and rankings.
• Errors are reduced, like broken pages or redirect loops.

Without good technical SEO, even the best content can be invisible to Google.

How to Do Technical SEO

You don’t have to be a tech expert to start with  technical SEO,  but it does require attention to detail. Here are the key steps a technical SEO specialist takes:

1. Improve Site Speed: Use tools like Google PageSpeed Insights to check how fast your pages load. Compress images, use browser caching, and reduce unnecessary code to speed things up.
2. Make the Site Mobile-Friendly: Test your site using Google’s Mobile-Friendly Test. Make sure text is readable without zooming, and buttons are easy to tap.
3. Fix Crawl Errors: Use Google Search Console to check for crawl errors. These are pages Google can’t reach or pages that return errors. Fix broken links and make sure redirects are set up properly.
4. Use HTTPS: Make sure your site uses HTTPS instead of HTTP. This not only protects your users but also boosts your ranking.
5. Create a Sitemap: A sitemap helps search engines understand the structure of your site. Submit your sitemap to Google through the Search Console.
6. Use Robots.txt Correctly: This file tells search engines which pages to crawl and which to skip. Make sure it doesn’t accidentally block important content.

How to Conduct a Technical SEO Site Audit

A technical SEO site audit helps you find and fix technical problems. Many  technical SEO audit services follow a checklist like this:

• Crawl your website with tools like Screaming Frog or Sitebulb
• Check for broken links
• Look for duplicate content
• Review your site speed
• Scan for security issues
• Test mobile usability
• Check structured data (for things like product reviews or event info)
• Review URL structure (short, clear, and keyword-friendly is best)

A full SEO technical audit service may also include fixing these problems and giving you a report.

How to Choose the Right Technical SEO Agency

With so many options out there, finding the right technical SEO agency  can be tricky. Here’s what to look for:

1. Experience and Specialization: Make sure the agency focuses on technical SEO, not just content and backlinks. You want a technical SEO company  that has real experience fixing technical issues.
2. Tools and Reporting: They should use professional tools and give you clear reports. Ask how they find problems and how they measure results.
3. Custom Strategy: Avoid one-size-fits-all plans. A good agency will look at your site’s unique structure and build a plan that fits your needs.
4. Reviews and Case Studies: Check reviews and ask for examples of past work. A good agency will be happy to show you what they’ve done for other clients.

Why Work with a Technical SEO Specialist?

A technical SEO specialist has the skills to find issues that most people miss. They know how to use advanced tools, understand how search engines work, and can work with developers to fix deeper problems.

Whether you’re running a blog, an online store, or a company website, having a technical SEO expert on your side can save you time, protect your traffic, and help your site rank better.

Final Thoughts

If your website is slow, hard to navigate, or has technical issues, your traffic and sales will suffer. That’s why working with a technical SEO specialist or hiring a reliable technical SEO agency can make a big difference.

Need help with your technical SEO? SEO Raft is here for you. We’re a trusted technical SEO company offering expert technical SEO audit services tailored to your site’s needs. Whether you’re just starting or have an established site, our technical SEO services will help search engines—and users—see your site at its best.