What Is Technical SEO?

When people search online, they usually click on the first few results. So if your website isn’t showing up at the top, it might be missing something important. That’s where technical SEO comes in.

Technical SEO  is the process of making sure your website works well for search engines. It’s not about writing content or using the right keywords. It’s about fixing behind-the-scenes parts of your site like speed, mobile use, broken links, and how your site is organized. These things help search engines crawl and understand your site better.

If search engines can’t easily read or load your site, they won’t rank it high—even if your content is good.

Why Is Technical SEO Important?

Imagine building a cool shop but not adding signs or a door. That’s what a site looks like without proper technical SEO. It may look fine to users, but search engines won’t know how to find or rank it.

Here are a few reasons why  technical SEO matters: 

• Faster loading times: Websites that load quickly get better rankings and keep visitors from leaving too soon.
• Mobile-friendly design: Most users are on phones. If your site doesn’t work on mobile, search engines push it down the list.
• Better structure: A well-organized site is easier for both users and search engines to navigate.
• Crawlability: If search engines can’t find or read your pages, they won’t show up in results.
• Secure connection (HTTPS): Secure sites rank higher and build trust with visitors.

Even one broken part can hurt your whole site’s performance. That’s why technical SEO services are key to helping your website succeed.

How to Choose the Right Technical SEO Agency

Hiring a  technical SEO agency  can save time and fix problems you may not even know exist. But how do you pick the right one?

Here are some tips to help you choose:

1. Check their experience: Do they specialize in technical SEO? Look for real examples of websites they’ve helped. Case studies and reviews can show what kind of work they do.
2. Ask about their process: A good agency will explain how they find and fix issues. They should talk about things like website speed, crawl errors, mobile checks, and security.
3. Look for clear reports: You need to understand what they’re doing. Make sure they give easy-to-read reports showing what was fixed and what still needs work.
4. Get a full plan: They shouldn’t just run one test and leave. Good technical SEO services include regular checks and updates to keep your site running smoothly.
5. Make sure they use safe practices: Avoid agencies that promise fast results through shady methods. These can get your site penalized. The best SEO work takes time and follows search engine rules.

How to Conduct a Technical SEO Site Audit

A  technical SEO audit  is a full check-up for your website. It looks for problems that might stop search engines from ranking your site properly.

You can do a basic audit yourself or hire a technical SEO agency for a deeper one.

Here are the key steps to follow:

1. Check site speed: Use tools like Google PageSpeed Insights or GTmetrix to see how fast your site loads. Fix large images, remove unused code, and improve your hosting if needed.
2. Make sure it’s mobile-friendly: Open your site on a phone and use Google’s Mobile-Friendly Test tool. If it doesn’t work well on mobile, you’ll lose traffic.
3. Look for crawl errors: Use Google Search Console to see if there are any problems with search engines reaching your pages.
4. Check for broken links: Broken links hurt both user experience and search ranking. Use tools like Screaming Frog or Broken Link Checker to find and fix them.
5. Use HTTPS: If your site doesn’t start with “https,” you need to move to a secure connection. It’s a ranking factor and builds trust with visitors.
6. Fix duplicate content: Make sure you don’t have the same content on different pages. This confuses search engines and can lower your rankings.
7. Create a sitemap and robots.txt file: These help search engines understand your site’s structure and tell them which pages to crawl.

A  solid technical SEO audit  is the first step to building a better, faster, and higher-ranking website.

Let SEO Raft Help You Get It Right

Technical SEO can be tricky. One small issue can hold your whole site back. If you want your website to perform better in search engines,  SEO Raft  is here to help.

We offer full technical SEO services —from audits to fixes—so you don’t have to worry about the details. Our team knows how to spot and solve hidden problems that stop your site from reaching the top.