If your website is slow, hard to use on mobile, or not showing up on search engines, it may need technical help. This is where technical SEO solutions come in. These are steps you can take to fix issues that search engines look at when ranking your site.
Many people think SEO is only about using the right words or writing more blog posts. But the structure of your website, its speed, and how it's coded also matter. That's what technical SEO is all about.
In this blog, we'll explain what technical SEO is, show you how to apply the right solutions, and share a simple technical SEO checklist you can follow.
Technical SEO is the process of making sure your website is built in a way that helps search engines find, understand, and list your content. It doesn't focus on writing content or getting backlinks. Instead, it works on things like:
Technical SEO solutions are the fixes or improvements made to a website's technical side to help it perform better in search engines. These can include things like:
These solutions are usually discovered through a technical SEO audit.
Here's a step-by-step guide to applying the right technical SEO solutions using a basic technical SEO checklist.
Go to Google and search for site:yourdomain.com. This shows you what pages Google has indexed. If pages are missing, you may have crawl or indexing issues.
Solution: Check your robots.txt file and meta tags to make sure you aren't blocking search engines from crawling or indexing pages.
People leave websites that load slowly. Search engines also prefer fast websites.
Solution: Use Google PageSpeed Insights. Compress large images, reduce unused code, and use faster hosting if needed.
Most users are on their phones. If your site looks bad or loads slowly on mobile, it can hurt rankings.
Solution: Use Google's Mobile-Friendly Test to see how your site performs on mobile devices. Use mobile-responsive design and avoid small text or overlapping elements.
Sites with HTTPS are secure. Google gives a slight ranking boost to secure sites.
Solution: Install an SSL certificate and redirect all traffic from HTTP to HTTPS.
Broken links frustrate users and confuse search engines.
Solution: Use tools like Screaming Frog or Ahrefs to find broken links (404 errors). Fix or redirect them to the correct pages.
A sitemap helps search engines understand your site structure and find all important pages.
Solution: Create an XML sitemap using a plugin or tool. Submit it to Google Search Console.
If the same content appears on multiple pages, search engines get confused.
Solution: Use canonical tags to tell search engines which version is the main one. Avoid copying content from other websites.
Internal links help search engines understand which pages are important and how they relate to each other.
Solution: Link between related blog posts and important service pages. Make sure your homepage links to major categories.
Structured data helps search engines understand your content better and may result in rich snippets (like reviews or FAQs).
Solution: Use schema.org markup. Test it using Google's Rich Results Testing Tool.
Google Search Console shows crawl errors, security issues, and indexing problems.
Solution: Check your reports regularly. Fix errors and resubmit pages when needed.
Doing all this manually can be confusing, especially if you're not familiar with technical terms. That's where technical SEO services come in.
A good technical SEO agency offers professional help. They use special tools to scan your site, create reports, and fix issues quickly. They follow a full technical SEO checklist, saving you hours of work and helping your site perform better.
A full audit gives you a clear picture of what's holding your site back.
If you're not sure where to start or don't have the time to fix everything, let the experts help. Seoraft offers complete technical SEO services, including:
Their team uses proven methods and follows a full technical SEO checklist to make sure your website is in the best shape for search engines.
Don't let technical problems stop your site from growing. Contact SEO Raft today and get a detailed technical SEO audit service tailored for your website.