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How to Conduct a Technical SEO Site Audit Easily
If your website isn't showing up well in search results, one of the main reasons might be technical issues. These problems are often not visible to regular visitors but can stop search engines like Google from reading and ranking your site properly. This is why every website needs a technical SEO audit.
Running a technical SEO site audit helps find problems in your website's structure and settings. These problems might slow down your website, make it hard to navigate, or confuse search engines. If these aren't fixed, your rankings may drop, and fewer people will find your site.
Let's look at how to do a full audit and why hiring a technical SEO agency or using technical SEO services might be the smartest choice.
What Is Technical SEO?
Technical SEO is the part of search engine optimization that focuses on how a website works in the background. It's not about writing blog posts or adding keywords. It's about checking things like how fast your site loads, whether it's mobile-friendly, or if Google can crawl your pages.
If your site has problems in these areas, it can struggle to show up in search results even if your content is great.
What Is a Technical SEO Audit?
A technical SEO audit is a step-by-step check of your website to find and fix technical problems. It's like giving your website a health check. A good audit looks at:
- Page speed
- Mobile friendliness
- Crawl errors
- Broken links
- Secure connection (HTTPS)
- Site structure
- Duplicate content
- XML sitemap and robots.txt
Once you find these issues, you can fix them to help your site perform better.
Technical SEO Checklist (Step-by-Step Guide)
Here's how to conduct a basic technical SEO audit using a simple technical SEO checklist:
-
Check If Your Site Is Indexed
Go to Google and search for:
site:yourwebsite.com
If you don?t see your pages listed, search engines may not be indexing your site. You'll need to fix that first. -
Test Mobile-Friendliness
More people browse the internet on phones than on computers. Google also uses mobile-first indexing. Use Google's Mobile-Friendly Test to check how your site looks and works on phones. -
Test Website Speed
Slow websites make people leave quickly. Use Google PageSpeed Insights or GTmetrix to test your speed. Aim for a loading time under 3 seconds.
Common fixes include:- Compressing images
- Reducing scripts
- Using faster hosting
-
Fix Broken Links
Broken links send users and search engines to dead pages. Use tools like Screaming Frog or Ahrefs to find and fix:- 404 pages
- Internal links that no longer work
- Redirects that go in circles
-
Make Sure You Have HTTPS
If your site doesn't use HTTPS, it can show a Not Secure warning. This makes users leave, and it affects your rankings. Make sure your SSL certificate is installed properly. -
Review Your XML Sitemap and Robots.txt
Your XML sitemap tells search engines which pages to crawl. Your robots.txt file tells them which pages to skip.
Make sure:- Your sitemap is updated and submitted to Google Search Console.
- Your robots.txt file doesn't block important pages.
-
Remove Duplicate Content
Duplicate content confuses search engines and splits your ranking power. Use a tool like Siteliner to check for repeated content.
You can:- Delete duplicates
- Use canonical tags
- Rewrite content
-
Check Site Structure and Internal Links
Good structure makes it easier for users and search engines to move around your site.
Tips:- Use clear, simple URLs
- Link from older posts to newer ones
- Use breadcrumb navigation
-
Use Structured Data (Schema Markup)
Structured data helps search engines understand your content better. It also adds features to your search listings like ratings, reviews, or recipes.
Use Google's Structured Data Testing Tool to check if your markup is working. -
Monitor Crawl Errors in Google Search Console
This free tool shows you if Google had trouble crawling your site. Look for:- Crawl errors
- Indexing issues
- Security problems
When to Use a Technical SEO Audit Service
Doing all of this manually takes time and knowledge. A technical seo agency offers expert help to run detailed checks and fix what's broken. Here's why people hire professionals:
- They know what to look for
- They use premium tools
- They save you time
- They give you a full report with fixes
If you're serious about growing your website, working with a team that offers technical seo services can make a big difference.
Why Choose SEO Raft for Your Audit?
Seoraft is a trusted name for technical SEO audit services. Their experts follow a complete technical SEO checklist to check your website from top to bottom. They find real issues, explain them in easy words, and help you fix them.
Whether you're running a blog, an online store, or a business site, Seoraft gives you clear steps to make your site faster, stronger, and easier to find.
Frequently asked questions
Regular SEO focuses on content, keywords, and backlinks. Technical SEO focuses on your websites backend structure—like page speed, mobile usability, and crawlability—to ensure search engines can properly access and index your content.
It’s best to run a full technical SEO audit at least once every 3–6 months. If you’ve recently launched a new website, made major changes, or noticed a drop in rankings, you should do it immediately.
You can do a basic audit using free tools and checklists. However, a technical SEO agency offers deep expertise, access to premium tools, and detailed reports. They can also fix issues faster and more accurately.
Yes. Google prioritizes sites that are fast, mobile-friendly, and easy to crawl. Poor technical SEO can stop your pages from being indexed or ranked—even if your content is excellent.
A basic audit can take a few hours, but a detailed technical SEO audit from an agency may take 2–5 business days depending on the size and complexity of your site.
Improvements in traffic may not be immediate, but fixing technical SEO issues helps your site become more accessible to search engines—leading to better indexing, higher rankings, and more traffic over time.
It’s an ongoing process. Websites frequently change, new errors appear, and Google updates its algorithm. Regular audits help maintain performance and search visibility.
Absolutely. For e-commerce sites, technical SEO is crucial to ensure product pages load quickly, are mobile-optimized, and properly structured. It also helps reduce cart abandonment and boosts organic traffic.
