How Do You Perform a Technical SEO Audit

Performing a Technical SEO Audit is one of the most important steps in improving your website’s search engine performance. When you understand how to perform a technical SEO audit, you can fix problems that stop search engines from crawling, indexing, or ranking your website. From broken links to slow page speed, these small issues can reduce traffic and sales. That’s why many businesses invest in technical SEO services, work with a technical SEO consultant to ensure their site is fully optimized.

In this blog, we’ll cover the full process of a technical SEO audit service, show you a technical SEO audit checklist, explain why is technical SEO important, and give you practical steps you can follow right away.

Why Is Technical SEO Important

Before going deep into the audit process, you need to know why is technical SEO important. Technical SEO creates the foundation that helps search engines read your site. If Google cannot crawl your website properly or if your pages load too slowly, users will leave and rankings will drop.

Good technical SEO ensures that:

• Your website loads quickly.
• Pages are mobile-friendly.
• Search engines can crawl and index your site.
• Broken links are fixed.
• Duplicate content is avoided.

This is why businesses work with Technical SEO Companies or hire a Technical SEO Expert to manage these tasks. Without a strong technical base, all other SEO efforts may fail.

What Are Technical SEO Services?

Technical SEO Services focus on fixing backend issues that affect search rankings. These services include:

• Site speed improvements.
• Mobile optimization.
• Fixing crawl errors.
• Optimizing robots.txt and XML sitemaps.
• Checking HTTPS and security.
• Structured data setup.

Many businesses use Technical SEO Audit Services to get a full report of what is wrong with their site. A Technical SEO Consultant or Technical SEO Expert can then apply changes based on the audit results.

Role of a Technical SEO Consultant

A Technical SEO Consultant is a professional who reviews your site and guides you on what needs fixing. They may not always do the coding themselves, but they provide a clear plan for developers and marketers.

The main role of a Technical SEO Consultant is to:

• Identify problems in site structure.
• Suggest improvements in crawlability.
• Check site speed and give solutions.
• Provide a detailed Technical SEO Audit Checklist.
• Work with teams to make changes.

For many small and medium businesses, hiring a consultant or a Technical SEO Expert can save time and lead to better results.

Steps in Technical SEO Audit Services

When you use Technical SEO Audit Services, you follow certain steps. These steps cover both basic and advanced checks to ensure your website is healthy. Here is a simple breakdown:

1. Crawl Your Website
   The first step in a Technical SEO Audit Service is crawling your site with tools like Screaming Frog or Ahrefs. Crawling helps you see how search engines read your pages. You can find broken links, duplicate content, or missing titles.
2. Check Indexing
   Your site must be indexed by search engines to appear in results. Use Google Search Console to see which pages are indexed. If important pages are missing, a Technical SEO Expert will fix indexing problems.
3. Review Site Speed
   Site speed is an important ranking factor. A slow website increases bounce rate. Technical SEO Services include fixing image sizes, server issues, and code problems that slow down your site.
4. Mobile Friendliness
   More users visit sites from mobile than desktop. Technical SEO Companies ensure that your site is responsive and easy to use on phones.
5. Secure with HTTPS
   If your site is not secure, browsers will show a warning. This can drive visitors away. A Technical SEO Consultant will check for SSL certificate setup.
6. Check On-Page Elements
   Titles, meta descriptions, and heading tags should be unique and well-structured. Technical SEO Audit Service A often highlights missing or duplicate tags.
7. Use a Technical SEO Audit Checklist
   A Technical SEO Audit Checklist includes tasks like checking robots.txt, fixing broken links, optimizing redirects, and ensuring structured data is applied correctly.

What Is a Technical SEO Audit Checklist?

A Technical SEO Audit Checklist is a step-by-step list that guides you through the audit process. It helps you cover all technical aspects without missing anything important.

A typical checklist includes:

• Crawl and index review.
• Site speed test.
• Mobile usability test.
• SSL and HTTPS check.
• Fixing broken links and redirects.
• Reviewing XML sitemap.
• Checking duplicate content.
• Applying structured data.

Following a checklist makes it easier for both beginners and professionals to perform an effective audit.

Why Businesses Work with Technical SEO Companies

Not every business has the time or skill to handle technical SEO on their own. That is why many hire Technical SEO Companies. These companies have experts who can handle both audits and fixes.

Working with a company can help you:

• Save time.
• Get expert-level changes.
• Receive detailed reports.
• Keep your website healthy long-term.

When you hire professionals, you also get regular support and updates that ensure your site remains strong in search rankings.

Benefits of Hiring a Technical SEO Expert

A Technical SEO Expert can make a big difference in how your site performs. Some benefits include:

• Better visibility in search engines.
• More traffic from organic search.
• Improved user experience with faster loading.
• Lower bounce rates.
• Higher chances of sales or conversions.

An expert not only finds problems but also applies the right solutions. This makes them a good choice for businesses looking for long-term growth.

How Do You Perform a Technical SEO Audit Step by Step?

To summarize, here are the main steps for performing a Technical SEO Audit:

• Crawl your site and find errors.
• Check indexing and make sure all important pages are included.
• Improve site speed with image and code fixes.
• Test mobile usability.
• Secure your site with HTTPS.
• Review and fix broken links, redirects, and duplicate content.
• Apply structured data for rich snippets.
• Follow a Technical SEO Audit Checklist for complete coverage.

By following these steps, you create a stronger base for your website.

Conclusion

A strong website starts with a strong technical setup. Knowing why is technical SEO important helps you understand why audits are needed. By using Technical SEO Services or working with a Technical SEO Consultant, you can keep your website in good health. Following a Technical SEO Audit Checklist ensures you don’t miss key issues that impact rankings.

If you want expert help with your technical SEO needs, Seoraft is the right choice. Seoraft provides complete Technical SEO Audit Services and ongoing support from a team of Technical SEO Experts. With Seoraft, you can make sure your website is search-friendly, user-friendly, and ready to grow.