What Does a Technical SEO Consultant Do?

When it comes to ranking on Google, quality content and backlinks alone aren't enough. Behind every successful website is a strong technical foundation?and that?s where a technical SEO consultant  plays a critical role.

In this guide, we explore the function of a technical SEO consultant, why technical SEO matters, what services are typically involved, and how hiring the right expert can drive measurable improvements in website performance and visibility.

What is Technical SEO?

Technical SEO refers to the behind-the-scenes elements of a website that impact how search engines crawl, index, and rank content. While on-page SEO focuses on content quality and keyword usage, and off-page SEO revolves around backlinks and authority,  technical SEO  ensures that search engines can easily access and understand the structure and setup of a website.

Without this foundation, even the most valuable content can remain hidden from users and search engines alike.

Role of a Technical SEO Consultant

A  technical SEO consultant specializes  in identifying and resolving barriers that prevent search engines from properly crawling or indexing a website. Their goal is to improve website health, speed, structure, and overall search engine compatibility. They also monitor search performance using advanced tools and recommend technical improvements aligned with best practices.

These professionals bring expertise in coding, server configuration, website architecture, and search engine behavior. They typically work alongside content marketers, developers, and SEO strategists to create a cohesive and performance-driven SEO plan.

Core Responsibilities of a Technical SEO Consultant

Let's take a closer look at the services commonly offered by technical SEO consultants.

1. Website Speed Optimization

Search engines reward fast websites with higher visibility. A consultant will:

• Minimize unnecessary code
• Enable browser caching
• Compress images
• Recommend hosting improvements
• Address render-blocking resources

All of these efforts contribute to faster load times, improved user experience, and higher rankings.

2. Mobile Responsiveness

With mobile traffic dominating, it's essential for websites to perform well across devices. Technical consultants run mobile usability tests and adjust layout, font sizes, and touch elements to ensure Google's mobile-first indexing isn't compromised.

3. Crawlability and Indexing Improvements

Search engines need access to your content, but crawl inefficiencies or misconfigurations can prevent them from doing so. A consultant reviews:

• Robots.txt directives
• XML sitemaps
• Noindex/nofollow tags
• Canonicalization
• URL structure

These elements directly affect whether your pages are visible in search results.

4. Technical Site Audits

A  technical site audit  is one of the first services provided by a consultant. This full diagnostic review checks for:

• Broken internal links
• Duplicate or thin content
• Misused redirects
• Insecure pages (non-HTTPS)
• Unoptimized JavaScript/CSS files
• Server errors or downtime

An actionable audit report provides clear prioritization of technical fixes based on their SEO impact.

5. Structured Data (Schema Markup)

Search engines rely on structured data to interpret page elements more accurately. Whether it?s product pages, reviews, events, or FAQs, structured data can enhance your listings in the form of rich results.

Technical SEO consultants implement schema markup that is compliant with Google's requirements and test it using tools like Rich Results Test or Schema Validator.

6. Core Web Vitals & User Experience

Google now includes Core Web Vitals as part of its ranking signals. These include:

• Largest Contentful Paint (LCP)
• First Input Delay (FID)
• Cumulative Layout Shift (CLS)

A consultant helps diagnose and improve these metrics by auditing layout shifts, optimizing images, and removing bottlenecks in script execution.

7. HTTPS Migration and Security

Security is a major trust signal for both users and search engines. Moving from HTTP to HTTPS, fixing mixed content errors, and ensuring SSL certificates are configured properly all fall under the responsibilities of a tech SEO consultant.

Technical SEO in Digital Marketing

Technical SEO is not a standalone effort?it supports and strengthens all other areas of digital marketing. Content marketing, paid media, social media, and link building strategies can underperform if the website has unresolved technical issues.

A sound technical structure ensures that content efforts can achieve maximum visibility and conversion potential.

For agencies managing campaigns, technical SEO also improves tracking accuracy, analytics configuration, and page speed?key drivers of ad performance and bounce rate reductions.

Technical SEO Services to Expect

Here is a snapshot of common  technical SEO services  offered by consultants or agencies:

• Comprehensive SEO technical audit
• Speed and performance tuning
• Mobile usability fixes
• Crawl budget optimization
• Server log analysis
• Error resolution (4xx, 5xx codes)
• Canonicalisation and redirect strategy
• Indexation control
• Structured data implementation
• Secure browsing (HTTPS enforcement)
• Site architecture restructuring
• URL cleanliness and parameter handling

Each of these services is designed to improve how search engines view and interact with your website.

Choosing Between Technical SEO Companies and Freelancers

There are two main types of service providers in this space:

1. Freelance Technical SEO Consultants

These professionals often have deep hands-on knowledge and may offer flexible pricing models. They are ideal for small to mid-sized businesses with specific technical issues or limited budgets.

2. Technical SEO Agencies

Technical seo Agencies  usually bring multidisciplinary teams with experience across industries. They may combine development, strategy, and content services under one roof, making them well-suited for larger websites or ongoing technical support.

When choosing between the two, consider:

• Size and complexity of your website
• Budget
• Timeline
• Tools and technology required
• Need for cross-functional collaboration

Key Tools Used by Technical SEO Experts

To conduct audits, monitor performance, and test fixes,  technical SEO consultants  rely on tools such as:

• Screaming Frog SEO Spider
• Google Search Console
• Google PageSpeed Insights
• Lighthouse
• Sitebulb
• Ahrefs / SEMrush / Moz
• WebPageTest
• Chrome DevTools
• GTmetrix

These platforms allow consultants to detect issues, compare site performance, and verify that recommended changes have taken effect.

When to Hire a Technical SEO Consultant

Consider hiring a technical SEO consultant when:

• Your website's traffic is dropping without a clear reason
• Pages are not getting indexed properly
• Site speed is consistently low
• You're planning a redesign or migration
• Core Web Vitals are in the red zone
• Duplicate or thin content issues appear in audit reports
• Users report broken links or display problems on mobile

Bringing in expert help early can prevent bigger issues later.

Final Thoughts: Why Seoraft is the Right Choice

If your website is not performing as expected, even with high-quality content and strong backlinks, the issue may lie in its technical foundation.

 Seoraft  offers specialized technical SEO services designed to uncover hidden problems and fix them before they affect your rankings or conversions. With a deep understanding of both search engine behavior and technical structure, our consultants provide clear, measurable solutions that support long-term growth.

Whether you need a full technical SEO audit, help with Core Web Vitals, or ongoing consultancy, Seoraft is here to help. We don't just deliver reports offer support, action plans, and proven results.

Let our team take care of the technical challenges so you can focus on running your business.