PPC Certification: Get Trained in Pay Per Click Ads

If you're interested in digital marketing or want to grow your career online, PPC certification is something worth learning about. PPC stands for Pay Per Click, a type of online ad where businesses pay only when someone clicks. This is called  pay per click advertising,  and it?s used on platforms like Google, Bing, Facebook, and Instagram.

Getting a PPC certification shows that you understand  how ppc advertising  works and that you can run campaigns that bring traffic and sales. Companies and clients often look for certified marketers when hiring or outsourcing work.

Let?s go over what PPC certification is, why people get it, how much it costs, and where you can earn one. We?ll also talk about how it connects with real jobs, and how SEO Raft can help if you want expert help or career guidance in  pay per click marketing. 

What Is a PPC Certification?

A PPC certification is a certificate that proves you understand how pay per click marketing works. It?s usually earned after completing an online course and passing a test.

Some popular certification programs include:

• Google Ads Certification
• Microsoft Advertising Certification
• Meta Blueprint (for Facebook & Instagram ads)
• Paid courses on sites like Udemy and Coursera

These programs cover everything from how to set up ppc advertising campaigns to how to choose the right keywords and manage ad budgets.

Why Get Certified in PPC?

There are a few smart reasons to get a PPC certification:

• More job opportunities: Companies hiring for marketing roles often want people who know ppc marketing.
• Freelancing: If you're doing freelance work, being certified builds trust with clients.
• Better for business: If you run your own company, you?ll learn how to save money and grow faster with pay per click advertising.

Is a PPC Certification Worth It?

Yes, it?s usually worth the time. A ppc certification is a strong first step into digital advertising. Whether you want to get hired, work freelance, or run ads for your own business, it helps you understand how ppc marketing really works.

It shows you know the tools used in pay per click marketing, such as Google Ads or Facebook Ads Manager. These tools are used daily by top marketers around the world.

How Long Does It Take to Get Certified?

You can complete most PPC certifications in just a few hours. Here?s how long some common ones take:

• Google Ads: 2?3 hours per course
• Microsoft Advertising: around 5 hours total
• Meta Blueprint: depends on your learning path

Once you're done learning, you?ll take a quiz. If you pass, you get your certificate.

Do PPC Certifications Expire?

Yes. Most PPC certifications are valid for about 12 months. After that, you?ll need to retake the test to stay current.

The reason for this is simple: pay per click advertising platforms change often. Ads that work today might not work the same way in a few months, so keeping your knowledge fresh is important.

How Much Does PPC Certification Cost?

Many good certifications are free:

• Google Ads: Free through Google Skillshop
• Microsoft Ads: Free through Microsoft Learn
• Meta Blueprint: Free and paid options

Paid options on platforms like Udemy or Coursera cost between $20 and $300. These might include bonus materials, templates, or coaching, but they?re not required to learn ppc marketing.

Can You Get a Job with a PPC Certification?

Yes. Having a PPC certification can help you apply for jobs like:

• Paid Ads Specialist
• PPC Campaign Manager
• Digital Marketing Assistant
• Social Media Ads Buyer
• Freelancer or consultant in pay per click marketing

Whether you want to work at a ppc agency or handle ads for your own clients, the certification helps prove your skills in  ppc advertising. 

Where Should You Start? 

Here are some trusted platforms to start learning:

• Google Skillshop for Google Ads
• Microsoft Learn for Bing Ads
• Meta Blueprint for Facebook/Instagram
• Udemy or Coursera for general pay per click marketing

You can learn on your own, but if you want real-world experience, try working with a business or interning at a  ppc marketing agency. 

Need Help Running Ads? Talk to SEO Raft

If you're looking to run effective ad campaigns or need expert help, talk to SEO Raft. They're a reliable ppc marketing agency that helps businesses get real results with  pay per click advertising. 

SEO Raft helps with:

• Keyword research
• Ad writing and setup
• Budget tracking
• Campaign reporting

Whether you're new to  ppc marketing  or just want better results, SEO Raft can help you avoid mistakes and grow faster.