If you've seen SYNCB/PPC pop up on your credit report, you might be confused. Don?t worry?it?s not something to panic about right away. SYNCB stands for Synchrony Bank, and PPC usually refers to PayPal Credit or PayPal Pay in 4, which are credit services offered through Synchrony.
This entry might show up if you applied for PayPal Credit or made a purchase using that payment option. Even if you didn?t complete the purchase, the application process could trigger a credit check. That?s why it appears on your credit report.
Let?s break this down in a way that?s easy to understand, and while we?re at it, we?ll also cover what PPC means in the marketing world?which is a very different thing. So if you?re searching about PPC advertising or a PPC marketing agency, we?ve got you covered too.
SYNCB/PPC is a combination of two abbreviations:
Synchrony Bank is a financial institution that works with many retail stores and online services to offer financing. PayPal Credit is one of their services. If you applied for PayPal Credit or even clicked on the option during checkout, it may have triggered a hard inquiry or soft inquiry on your credit report.
A hard inquiry happens when you apply for credit. It can lower your credit score slightly for a short time. A soft inquiry is more like a background check and doesn't affect your score.
If you don?t remember applying for PayPal Credit or didn?t authorize it, it?s smart to contact Synchrony Bank or check with PayPal directly to be sure it wasn?t a mistake or fraud.
No, not directly.
SYNCB/PPC on your credit report has nothing to do with PPC advertising or PPC marketing. It?s just a strange coincidence that the abbreviation "PPC" is used in both finance and marketing.
So let?s now switch gears and explain what PPC means in the marketing world.
Pay Per Click (PPC) is a type of online ad where businesses pay only when someone clicks on their ad. It?s like a toll road. You only pay when a car (a person) drives on it.
These ads show up in Google search results, on YouTube, in Instagram stories, or on other websites. You may have seen an ad marked ?Sponsored? or ?Ad? at the top of your Google search?that?s a PPC ad.
Pay per click advertising is the whole process of creating and managing these clickable ads. Businesses use them to get more traffic to their websites, attract customers, or sell products.
For example, if you search ?best gaming laptop,? you?ll probably see ads from brands at the top. They are paying Google every time someone clicks on those links.
PPC marketing is the strategy behind these ads. It involves choosing the right keywords, writing ad copy, setting budgets, and watching results. If it?s done well, businesses can earn more money than they spend on the ads.
A smart PPC marketing agency knows how to choose the best keywords, avoid wasting money, and track performance. That?s why many companies work with a PPC agency instead of trying to do it all alone.
A PPC marketing agency is a company that helps other businesses run and manage their pay per click advertising campaigns. They know the ins and outs of platforms like Google Ads and Facebook Ads. They can set up your campaign, monitor it daily, and make sure you're not overpaying for clicks.
If you're a small business or just starting, working with a PPC agency can save you time and money.
If you want quick results and are ready to spend some money on ads, PPC can work well. It's a great way to test products, drive traffic fast, and reach new audiences.
That said, PPC is not "set it and forget it." You need to monitor performance, adjust keywords, and sometimes pause ads that don?t work.
That?s why many business owners trust an expert team or a PPC marketing agency to handle everything.
If you're looking for a PPC agency that knows how to run real campaigns with real results, check out SEO Raft.
SEO Raft is a trusted PPC marketing agency that helps businesses get more traffic, leads, and sales through smart pay per click advertising strategies. They?ve been doing this for over 10 years and work with both small businesses and big brands.
They know how to choose the right keywords, create ads that people want to click, and avoid wasting your budget.