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Established in 2015, Investn, is a private company that has undergone a recent relaunch to provide an innovative solution for those seeking financial freedom through property investment. Scott Fraser, the Founder and Director of Investn has a primary mission to make property investment accessible to individuals with good borrowing capacity but limited savings. That's where you come in. If you possess a strong credit profile and the ability to service a mortgage, they can collaborate to invest in lucrative properties. It's important to note that they are not lenders, investment funds, builders, or developers. Instead, they are here to provide guidance, address your inquiries, and assist you in reaching your financial aspirations.
At the outset, Investn encountered numerous hurdles that hindered its progress. One of the primary obstacles was the absence of quality leads. Without a steady influx of potential investors, the company struggled to showcase its unique property investment solution. This obstacle hindered their ability to reach and engage with the target audience effectively. Another challenge that hampered their growth was the absence of targeted buyers. While Investn had identified individuals with good borrowing capacity, finding potential investors who lacked sufficient savings to enter the property market proved to be a difficult task. Now when it comes to the goals, Their primary goal was to generate a consistent stream of quality leads. Investn aimed to attract potential investors who were interested in their unique property investment solution.
The Company’s objective is to establish Investn as a trusted and reputable name in the property investment industry. Through their commitment to transparency, integrity, and ethical practices, Investn aims to build strong relationships with their clients and industry partners. By fostering trust and credibility, they aim to become the go-to solution for individuals seeking a reliable and trustworthy avenue for property investment. Investn seeks to maximize the potential of their clients' borrowing capacity.
Investn approached Seoraft with a complex set of challenges that required strategic solutions and expertise. The project encompassed several obstacles that needed to be effectively addressed to ensure Investn's growth and success. When we took on the project to address the challenges faced by Investn, we approached it with a focused and strategic mindset. Our main focus is to find the root cause of the challenges that the company face. Attracting a targeted audience or buyers was another significant challenge. Investn needed to connect with individuals who possessed the necessary financial capacity and were actively seeking opportunities to invest in property. Slow conversion rates posed yet another obstacle. Investn needed to optimize the conversion process to ensure a higher rate of customer acquisition.
Seoraft undertook the challenge of providing a tailored solution for Investn, leveraging their expertise to address the unique needs and goals of the company. With a deep understanding of Investn's mission to make property investment accessible to individuals with good borrowing capacity but limited savings, we crafted a comprehensive strategy that paved the way for Investn's success. First and foremost, we recognized the crucial aspect of lead generation. We implemented advanced data analytics and research methodologies to identify and target individuals who fit Investn's desired profile. By developing a precise lead generation strategy, we ensured that Investn received a consistent flow of high-quality leads, empowering them to connect with potential customers who were ready to embark on their property investment journey. To attract the targeted audience or buyers, we use strategic audience segmentation and personalized fb ads marketing campaigns. We also focused on improving conversion rates, recognizing the importance of transforming prospects into paying customers. Through in-depth analysis of the customer journey, we identified and addressed bottlenecks, optimized the user experience, and streamlined the conversion process. This resulted in a smoother and more efficient journey for potential customers, leading to increased conversion rates and faster customer acquisition for Investn.
After implementing all the strategies and proven tactics, the company’s website gets some high results. The results are beyond the expectations that give a business a new height. We focused on targeting the actual audience by running Facebook ads. Facebook ads give the advantage to target a specific audience according to your business needs and that's where we hit on the pain points of the audience. We got some immense quality leads that make the business growth 3x.
Learn more about Digital Marketing services by writing to us at : info@seoraft.com