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What Is Squarespace?
If you're thinking of building a website, you might be asking, what is Squarespace? Squarespace is a website builder that lets people create their own site without needing to know how to code. It’s known for its clean templates and easy-to-use design tools.
Whether you're starting a personal blog, showing off your photography, or building an online store, Squarespace is a solid choice for beginners and small businesses.
But there’s more to having a website than just how it looks. If you want people to actually find your site on Google, you also need to think about Squarespace SEO. That’s where things get interesting—and important.
In this blog, we’ll explain what Squarespace offers, how much it costs, how it works with SEO, and ways to improve your search visibility. We’ll also talk about how a Squarespace SEO expert can help you get better results.
What Can You Do With Squarespace?
Squarespace is great for people who want to create a website without hiring a web designer. It comes with drag-and-drop tools, which means you can build your site just by clicking and moving things around. You can:
- Start a blog
- Sell products online
- Book appointments
- Show your work in a portfolio
- Share photos, videos, and more
All of this can be done from your browser—no need to install anything.
How Much Is Squarespace?
Squarespace has four main pricing plans. Each one is billed monthly or yearly (you save more when you pay for a year upfront):
- Personal Plan – $16/month (yearly)
Best for blogs and simple sites - Business Plan – $23/month (yearly)
Good for small businesses
Comes with email and basic store features - Basic Commerce – $27/month (yearly)
No transaction fees
Product listings, inventory, and more - Advanced Commerce – $49/month (yearly)
Great for larger online stores
Includes subscriptions and advanced shipping options
Each plan comes with a free custom domain for the first year if you pay yearly. So when someone types in “yourname.com,” it goes straight to your Squarespace website.
Is Squarespace Good for SEO?
Yes, Squarespace and SEO work well together, especially for beginners. Squarespace includes many basic SEO features that help your site show up in search results.
Here’s what you get:
- Mobile-friendly design (important for Google)
- SSL security (safe for visitors and good for SEO)
- Built-in tools for meta titles and descriptions
- Clean page URLs (like yoursite.com/about)
- Automatic sitemaps
That said, if you want to really grow your traffic, you’ll need to learn how to increase SEO on Squarespace or hire a Squarespace SEO expert to help guide you.
How to Improve SEO on Squarespace
Want better traffic from Google? Here are some basic steps to improve SEO on Squarespace:
- Add Keywords to Your Pages: Think about what people search for to find businesses like yours. Use those words naturally in your titles, paragraphs, and image descriptions.
- Write Custom Page Titles and Descriptions: Each page should have a title and short description that tells Google what it’s about. You can add these under “SEO Settings” in your Squarespace dashboard.
- Use Heading Tags (H1, H2, H3): Break your content into sections with clear headings. Make sure each page has only one H1 heading—the most important one.
- Add Alt Text to Your Images: This is the text that describes your images. It helps people using screen readers and also helps Google understand your content.
- Link Between Your Pages: This keeps visitors on your site longer and helps Google know what your content is about.
- Connect to Google Search Console: This free tool from Google shows you how your site is doing in search. You can also submit your sitemap directly from Squarespace.
How to Increase SEO on Squarespace
If you’ve already done the basics and still aren’t getting much traffic, here are some ways to take it further:
- Start a blog: Write helpful articles around your topic
- Improve your page speed: Keep image sizes small
- Use clear page names and URLs
- Check for broken links
- Get backlinks (links to your site from other websites)
This stuff can take time. That’s why a Squarespace SEO expert can save you hours and help you grow faster.
Why Hire a Squarespace SEO Expert?
If you want more people to find your site, it helps to work with someone who knows how to get results.
A Squarespace SEO expert can:
- Audit your website for SEO problems
- Help you write better page titles and content
- Build a strategy that works long-term
- Track results and show you what’s working
SEO isn’t just about adding keywords—it’s about making your site helpful, clear, and trusted by search engines.
Need Help? Let SEO Raft Guide You
SEO Raft is here to help you with SEO for Squarespace websites. Whether you need better content, faster load speed, or an expert to manage your entire SEO plan—we’ve got your back.
We offer:
- Full Squarespace SEO optimization
- Keyword research
- Site audits
- Custom SEO strategies
- Easy-to-follow guidance
We’ll work with your Squarespace site and make sure it’s not just pretty—but also powerful.
Frequently asked questions
Squarespace is a website builder used to create blogs, business sites, stores, and portfolios.
Pricing starts at Dollar 16/month for personal use and goes up to Dollar 49/month for advanced online stores.
Yes, it has built-in SEO tools that are helpful for beginners and small businesses.
Use keywords, custom titles, alt text, and connect to Google Search Console. Start a blog and write helpful content.
Post regular updates, get backlinks, speed up your site, and make sure everything is easy to read and understand.
If you’re not getting traffic or aren’t sure what to do, a Squarespace SEO expert can make a big difference.
Both have SEO tools, but Squarespace is easier for beginners. WordPress has more plugins but needs more setup.
Yes, you can track traffic and user behavior by adding your Google Analytics ID in the Squarespace settings.
