What Is Google AdWords?

Google AdWords (now called Google Ads) is a platform where businesses pay to show their ads on Google’s search engine and other Google-related platforms like YouTube or partner websites.

For example, if you’re a dentist in Houston and someone types “best dentist near me,” your ad can show up at the top of the results—before any regular websites. That’s how powerful Google AdWords can be for getting attention.

It works on a pay-per-click (PPC) system. This means you only pay when someone clicks on your ad.

How Does Google AdWords Work?

Google AdWords works like an auction. But it's not just about who pays the most. Google also looks at the quality of your ad.

Here’s what happens:

• You choose keywords: These are words people might type when looking for your service. For example, “cheap car repair” or “local bakery.”
• You write an ad: This is the short message people see in search results. It should be clear and get attention.
• You set your budget: Decide how much you want to spend daily or monthly.
• Google compares ads: Google checks everyone’s ads and shows the best ones based on how much they bid and how useful their ad is.

So, even if your bid is lower, you can still win if your ad is helpful and relevant. That’s one reason many businesses hire a Google AdWords agency to help them write better ads and manage everything.

How Much Does Google AdWords Cost?

One of the most common questions is: how much does Google AdWords cost?

There’s no fixed price. It depends on:

• Your industry
• Your keywords
• Your location
• Your competition

Here are some examples:

• A local restaurant might pay $1 to $2 per click.
• A lawyer might pay $40 or more per click.

The good thing is you control the budget. You can start with as little as $5 or $10 per day. That way, small businesses can still compete.

But costs can go up fast if ads are not set up correctly. That’s why many businesses work with a Google AdWords agency or a trusted ads expert.

How to Create Ads in Google AdWords

Making an ad in Google AdWords is easier than you think. Follow these steps:

1. Go to ads.google.com and sign up with your Gmail.
2. Pick your goal:
   • Do you want more calls?
   • Website visits?
   • Store visits?
3. Choose your target audience:
   • You can pick locations, age groups, and languages.
4. Add your keywords: Think about what your customers are typing into Google.
5. Write your ad: Keep it simple and strong. Example:
   • Headline: “Fast Plumbing in Dallas”
   • Description: “Call now for same-day service.”
   • Call to action: “Book Now”
6. Set your budget: Choose how much you’re comfortable spending each day.
7. Launch your ad: Google reviews it, and once it’s approved, it goes live.

Don’t worry if it sounds confusing. A Google AdWords agency or expert can handle the whole process, saving you time and money.

Why Businesses Choose a Google AdWords Agency

Running ads may sound simple, but there’s more to it. You have to:

• Pick the right keywords
• Write ad copy that works
• Set the right budget
• Track which ads are doing well
• Stop wasting money on ads that don’t work

That’s where a Google AdWords agency helps. They have the experience to do all of this the right way. They test different strategies, write better ads, and make sure every dollar counts.

For many businesses, hiring a Google AdWords advertising expert means better results with less stress.

Mistakes to Avoid When Using Google AdWords

Here are some common mistakes people make:

• Choosing too many keywords: This makes your ad unfocused. Pick a few that match your business well.
• Not using negative keywords: These are words you don’t want to show up for. For example, if you sell new phones, you might want to avoid searches for “used phones.”
• Not checking your ads: Ads need updates and testing. Some work better than others.
• Not tracking leads: Use tools to see where your clicks are coming from and what’s turning into real business.

If you’re not sure how to fix these, a Google AdWords expert or agency can help.

Conclusion: Let SEO Raft Help You Win with Google AdWords

If you want your business to show up first on Google, Google AdWords advertising is a great way to make it happen. It brings in people who are already searching for what you offer.

But setting up ads takes time, planning, and testing. That’s why many businesses turn to a trusted Google AdWords agency like SEO Raft.

At SEO Raft, we help local and online businesses run smart ad campaigns that get results. Whether you’re just starting or already running ads, our team can help improve your strategy, save you money, and bring in real customers.