The Ultimate Guide to Link Building for Ecommerce

Getting noticed online is crucial for any ecommerce brand, and building a strong base of backlinks is a big part of that success.

But with so many online businesses competing for the top search rankings, how can you make sure your brand doesn’t get overlooked?

In this guide, we’ll show you how to use link building services to boost your ecommerce site’s visibility. Whether you’re working with an ecommerce digital agency or building your strategy from scratch, these tips will help you stand out online.

What is link building for ecommerce?

Link building for ecommerce means getting other websites to link back to your online store. These links, called backlinks, are signals to search engines like Google that your website is valuable and trustworthy. This process helps improve your site’s ranking in search results.

When trusted websites with high domain authority link to your ecommerce site, it tells search engines that your content is high-quality and helpful. For example, if an industry blog, a product review site, or even an ecommerce advertising agency links to your website, it boosts your credibility.

The more high-quality backlinks you have, the better your chances of appearing at the top of search engine results pages (SERPs). This means that when someone searches for a keyword related to your products, they are more likely to find your Ecommerce backlinks are often more focused on intent than regular backlinks.

Below, we’ll explore some effective link-building strategies that ecommerce digital agencies, ecommerce advertising agencies, SEO backlink services, and ecommerce marketing services often use to improve online visibility and drive sales.

Effective Link Building Strategies for Ecommerce

Building backlinks is an excellent way to improve your ecommerce site’s ranking and increase its visibility online. Here are some actionable tips to get started:

Create an FAQ Page for Your Products

Online shoppers often have questions about products, but they can’t ask a salesperson directly like in a physical store. Instead of making customers email or chat with your team, you can create an FAQ page that answers common questions.

An FAQ page:

• Makes it easier for potential customers to get the information they need.
• Increases the chances of other websites linking to your helpful answers.

For the best results, use relevant long-tail keywords to help your FAQ page rank higher in search engine results. Including keywords like SEO for ecommerce website can further improve your page’s visibility. A well-optimized FAQ page will attract more visitors and encourage others to share it on forums and social media, driving organic traffic to your site.

Create Valuable Content That People Want to Link

To get good backlinks, you need content that’s helpful, interesting, and original. Things like blog posts, buying guides, or comparison articles are great for attracting links because they provide valuable information that people want to share and reference. Partnering with an ecommerce advertising agency can also help you create and promote this type of content effectively.

Focus on creating "evergreen" content—material that remains useful and relevant for a long time. This kind of content will keep bringing in backlinks over time.

Pro Tip: Think about the problems your customers face. What do they need help with before making a purchase? Addressing those concerns will make your content more likely to attract links.

Invest in Digital PR

Digital PR can help you get high-quality backlinks from well-known websites and improve your SEO for ecommerce website.

Create stories or data-driven reports that journalists and editors will find interesting. When they write about your content, they might link back to your ecommerce site.

PR campaigns are also great for getting your products featured in news outlets, magazines, and popular blogs. This not only helps you build a strong backlink profile but also boosts your brand’s online visibility.

For example, if you’re a skincare brand with a product made from a new, exciting ingredient, reach out to health and beauty journalists. You could even offer an exclusive interview with your product developer to make your story more appealing.

Pro Tip: Journalists love unique data. Consider conducting a survey on your industry and sharing the results in a blog post. Pitch it to news outlets, and many might link back to you as the source.

Get Affiliate Partnerships

Team up with affiliate marketers to reach more customers and build valuable backlinks. Affiliates can write about your products and include links to your site. This is a great strategy for niches like fashion, beauty, and tech, where shoppers often look for reviews before making a purchase. Imagine having your products featured on a well-known site like Wirecutter!

Tip: Be clear about what kind of content works best for your audience. Help affiliates by providing product details, images, and key benefits to highlight.

Use Influencers to Review Your Products

Having influencers review your products is an excellent way to build links and gain social proof. Influencers can share your products with their followers and add backlinks to your site on their blogs or social media. This helps drive traffic and gives your brand more credibility. If you run an ecommerce business selling fitness equipment, for example, partnering with fitness influencers who review products on YouTube or Instagram can help you reach more people.

Tip: Make it easy for influencers by giving them direct links to the product pages you'd like them to mention. The simpler you make it, the better!

Niche Edit Links

Niche edit links are when you find existing content related to your products and ask the website owner to add a link to your page. This method works well because the content is already indexed by Google and could rank in search results, meaning you get the benefit of its authority and traffic.

Pro tip: When reaching out, explain why your link adds value to their content. Do you offer a unique product or expert knowledge that would benefit their readers? The more specific you are, the better chance you have of getting the link.

Create Value-Packed Guides

Guides are a great way to educate your target audience while positioning your business as an authority in your field. Guides like "how-to" articles, product comparison charts, or shopping tips are more likely to attract backlinks from other websites. This strategy works especially well when supported by an ecommerce marketing company.

For example, if you sell outdoor gear, create a "Complete Guide to Backpacking for Beginners" that includes tips on gear, survival advice, and trail recommendations. Other websites, such as travel and outdoor blogs, may link to your content for additional value.

Pro Tip: Make sure your guide is thorough and informative to increase the chances of other sites linking to it as a helpful resource.

Find Unlinked Brand Mentions

Unlinked brand mentions happen when other websites talk about your brand but forget to add a link. These are great opportunities for building links because these sites already recognize your brand. You can simply ask them to add the link.

Use tools like Google Alerts or Ahrefs to find mentions of your brand. Reach out to the site owners, thank them for mentioning you, and politely ask if they could link back to your site.

Pro tip: Personalize your message by explaining how a link would provide more value to their audience and help them learn more about your products or services.

Seasonal trends and holidays are great opportunities for creating engaging content. Think about holiday gift guides, limited-time offers, or blogs about trending products. Once you create this content, connect with bloggers or websites that publish similar seasonal topics.

By doing this, you can build high-quality SEO backlink services to attract more visitors during peak seasons.

Pro Tip:

Start planning your seasonal content a couple of months early. This gives you time to reach out to editors or collaborators before the rush begins, increasing your chances of being featured.

Get Backlinks From Your Business Partners

If you work with suppliers, manufacturers, or other business partners, ask them for backlinks. They could include your eCommerce site on their "Clients" or "Partners" page. These are valuable, easy-to-get links because of your professional relationship.

Pro Tip:

Make it a win-win situation. Offer to include their link on your website too! This strengthens partnerships while helping both businesses grow.

Use Resource Pages in Your Niche

Resource pages are designed to provide helpful links and information to users. They’re also a great place to build backlinks for your eCommerce site using link building services.

Find resource pages related to your industry. If you have content like guides, tools, or tips that fit their audience, reach out to the page owner. Politely ask if they’d be willing to include your link.

Pro Tip:

Personalize your request. Explain how your link adds value to their readers. If you notice their content is missing something your site offers, highlight how you can fill that gap with the help of professional link building services.

Share Press Releases

Want to spread the word about your product or brand? Use press releases to grab attention and boost your link building services. Newsworthy releases can land you backlinks from high-authority press sites like PR Newswire or Cision. This helps your brand get noticed and strengthens your backlink profile.

Quick Tip:

Journalists love unique stories! If your product solves a problem or has an inspiring backstory, make it the highlight of your press release.

Be a Podcast Guest

Podcasts are a great way to share your knowledge, build credibility, and earn backlinks. Podcast hosts often add links to their guest’s websites in the show notes, giving you a valuable backlink.

Quick Tip:

Look for podcasts in your niche and craft a personalized pitch that shows how your insights will benefit their audience.

Fix Broken Links

Broken links are common on websites. By using tools like Ahrefs, you can spot broken links on sites related to your industry and offer your page as a replacement. This is a win-win—you help the site fix its issue while earning a quality backlink for yourself.

Quick Tip:

While this may take time, it’s worth the effort. Broken link building is one of the most effective link building services that ensures long-term results.

Team Up with Bloggers

Find bloggers in your industry and connect with them. Ask if they accept guest posts, and to sweeten the deal, offer a free product sample or work on a fun article together.

This works great if your customers trust bloggers for honest reviews and recommendations.

Pro Tip:

Make your pitch stand out! Mention specific blog posts or topics they’ve written that fit your brand's vibe.

Study Competitor Backlinks

Check out where your competitors are getting their backlinks. It’s a great way to spot websites that might want to link to your content or products too. Use link building services to analyze these links and find the best opportunities.

For example, if your competitor is featured on a blog or news site, reach out to those site owners. Share a creative pitch about why your product deserves a spotlight.

Pro Tip:

If your competitor got a backlink from a big site, don’t be shy! Email the owner with a unique idea to get your link featured too.

Create Stunning Infographics

Infographics are perfect for grabbing attention and getting shared. Design eye-catching graphics packed with useful info about your product or market trends.

Share them on social media, submit them to infographic directories, and send them to blogs that might love to feature your content.

Take inspiration from popular infographics like Statista’s on the ecommerce market—tons of websites link back to them! A good-looking, informative graphic is a powerful tool for ecommerce advertising agencies and ecommerce marketing services to build backlinks.

Final Words

Getting good backlinks is super important to make your online store grow and rank higher on Google. Whether you’re working with bloggers, checking out your competitors’ links, or making cool infographics, these tips can help.

If you need help with link building services, SEO backlink services, or just want an expert ecommerce digital agency, Seoraft is the perfect choice.

We know how to build smart backlink strategies and offer the best ecommerce marketing services to help your business succeed. Let us help you grow your brand!